Privacy Policy

Bluue, Co. ("Bluue," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and safeguard your information when you visit our website, use our platform, or interact with our products and services related to cardiology and maternity care.

By accessing or using our services, you agree to this Privacy Policy. If you do not agree with the terms of this policy, please do not access our services.

Personal Information

We may collect personally identifiable information that you voluntarily provide when you register for an account, subscribe to our newsletter, request information, or otherwise contact us. This may include:

• Name and contact information (email address, phone number)
• Institutional affiliation and professional credentials
• Account credentials
• Payment and billing information

Health & Research Data

In connection with our cardiology and maternity care research platform, we may process de-identified or anonymized physiological data provided by authorized research partners. All health-related data handling complies with applicable regulations, including HIPAA where required.

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device and usage patterns, including:

• IP address and approximate geographic location
• Browser type and version
• Pages visited, time spent, and referring URLs
• Device type and operating system

We use the information we collect to:

• Provide, operate, and maintain our platform and services
• Process your account registration and manage your account
• Communicate with you, including responding to inquiries and sending service updates
• Conduct and support clinical research in partnership with authorized institutions
• Improve our products, services, and user experience
• Comply with legal obligations and enforce our terms
• Detect, prevent, and address technical issues or fraudulent activity

We do not sell your personal information. We may share your information in the following circumstances:

• Research Partners: De-identified data may be shared with authorized research institutions under data use agreements and IRB oversight.
• Service Providers: We engage trusted third-party vendors who assist in operating our platform, subject to confidentiality obligations.
• Legal Requirements: We may disclose information if required by law, regulation, or legal process, or to protect the rights, property, or safety of Bluue, our users, or the public.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the transaction.

We implement industry-standard administrative, technical, and physical safeguards to protect your information. These include encryption in transit and at rest, access controls, regular security audits, and compliance with applicable regulatory frameworks. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Where Bluue processes protected health information (PHI) on behalf of covered entities, we do so in compliance with the Health Insurance Portability and Accountability Act (HIPAA). We enter into Business Associate Agreements (BAAs) with covered entities and maintain appropriate safeguards for PHI.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required or permitted by law. Research data is retained in accordance with applicable institutional and regulatory requirements.

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Object to or restrict certain processing of your data
• Request portability of your data
• Withdraw consent where processing is based on consent

To exercise any of these rights, please contact us at the address below. We will respond to your request within the timeframe required by applicable law.

We use cookies and similar technologies to enhance your experience, analyze site usage, and support our marketing efforts. You can manage your cookie preferences through your browser settings. Disabling cookies may affect the functionality of certain features of our website.

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we learn that we have collected information from a child without parental consent, we will take steps to delete that information.

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date. Your continued use of our services after any changes constitutes acceptance of the updated policy.

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: